As the popularity of ice-cream continues to soar, unique variations, flavours and solutions for retailers is key to the success of gelato-based items as a year-round product.
At Giacopazzis, our history is rooted in our dedication to the family business and serving our customers with the very best products and service. Now, adapting and progressing as a 3rd generation, this ethos continues to be at the fore for our growing network of wholesale customers across hotels restaurants, events companies and retailers, where diversification and unique products is key.
Adaptable products is not the only requirement of our wholesale customers; the crucial bottom line highlighting the importance of a high revenue income stream and profit margin, ultimately the deciding factor.
Client:
Restoration Yard is a destination venue with retail outlet, restaurant, coffee shop and wellness space, also catering for events, situated in Dalkeith Country Park, a short drive from Edinburgh.
Various dining options and takeaway offer flexible eating throughout the day with the event space additionally catered from the venue, where the focus is on locally sourced produce.
Brief:
To supply a consistently high quality, artisan ice cream to sell from a number of locations across the Restoration Yard’s site.
To provide their customers with a locally made product which fits with their brand of hand-picked, luxury and undiscovered brands.
To help establish an ice cream offering and ensure it became an essential part of their visitors’ experience.
To work in partnership with their management teams to identify opportunities to further develop sales opportunities.
Action:
All of our ice-cream, ice-cream products and sorbet are made in our dedicated factory, using premium quality ingredients, locally sourced where possible; therefore automatically fitting with the ethos which works so well at Restoration Yard.
An ability to try and test new and innovative products and flavours, and additionally bespoke flavours, where small batches are an option, results in outlets such as Restoration Yard having the option to test flavours for short periods of time and moving forward on a long-term basis with the flavours which work best for them, in terms of sales.
Branded products and a range of point-of-sale materials and bespoke display cabinets all form part of the package of product and service available to stockists of Giacpazzi’s ice-creams and at Restoration Yard, a range of personalised cones, wafers, tubs, serviettes and spoons ensuring first-class display and presentation of the product.
Staff training has also been carried out at Restoration Yard so customers receive a professional service by a knowledgeable team.
Marketing is obviously key and as with Giacopazzi’s other suppliers, Restoration Yard benefit from our large online presence and following, ensuring customers and further potential is explored thoroughly and our partners have the opportunity to promote their wider product range to a far-reaching audience.
Measurable and quantifiable results are vital when embarking on a new business venture and each aspect must prove a demonstrable return. Along with marketing support and branded products, we work with restoration Yard to ensure potential is maximised in all areas and the segment is profitable ongoing.
“Working with Giacopazzi’s resulted in a threefold increase in our ice cream sales over an initial 3 year period. Their team provided guidance, training and support from the start and have always been willing to share their expertise and experience to the benefit of our staff and business. It is clear they are passionate about artisan gelato and it’s prominence in the marketplace. As a supplier they are consistent, approachable, innovative and provide us with exceptional customer care.”
Gillian Heath, Food & Beverage Manager at the Restoration Yard
